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Marketing and Communications
There is a fundamental shift in how the world is communicating. On average, people are touched by 500 pieces of marketing per day.
This number has grown substantially and with the growth of social media, and the amount of ‘noise’ in the marketplace, it is essential that camps have a solid plan to grab the attention of their target market.
Camps have a variety of communication platforms at their fingertips such as:
While the platform itself is important, it is not as important as the content. If what is being communicated is not effective in connecting with the targeted audience, then the platforms will not matter. However if the content is excellent but not reaching the correct target market, then ineffective results may arise from that as well.
This is why it is extremely important for camps develop a marketing plan with specific goals and desirable outcomes. These should align with the overall organizational strategic plan and may require your camp to revisit its strategic plan to ensure it is up to date.
Third party marketing firms can be commissioned to assist camps through this process.
Both the MCA and CCA are currently working on their own respective marketing plans for 2016 which will provide opportunities for camps to build off of. More information will be provided once these strategies are finalized.